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Print On Demand® for Fashion Brands: No Stock, No Waste
Print on demand removes the guess from apparel. Nothing is made until somebody buys it, so there is no stock to buy up front, no warehouse of unsold sizes and no writing off a colourway that turned out to be wrong. Every garment produced has already been paid for by a customer.
Our Print On Demand® platform connects your online store directly to our production hub in Leicester. An order placed on your site is pulled through automatically, printed, packed and shipped under your brand, with no minimum order and no inventory sitting against your cash.
What is Print On Demand®?
Print On Demand® is fulfilment technology developed by Meesha Group. It connects your e-commerce store, Shopify in particular, straight to our Leicester production floor, so orders flow from your checkout to the press without anybody rekeying them.
Automation That Runs Without You
Orders are pulled from your store automatically, produced, packed and dispatched. There is no daily export, no spreadsheet handed to a supplier and no gap between a customer paying and production starting. That matters most at the times it is hardest to keep up: a launch, a campaign that lands, a piece that unexpectedly takes off.
React to What Is Selling Now
Traditional apparel buying commits money months in advance against a forecast. Print on demand inverts it. You can list a design, see whether it sells, and let the ones that work carry themselves, all without buying stock first. Trends can be reacted to in real time instead of being predicted two seasons out.
No Minimum Order and No Inventory
One unit is a viable production run. A brand can carry a hundred designs across every size and colour without owning a single garment, which is a completely different risk profile to buying a range in.
Produced Where It Is Printed
This is the part most print on demand services cannot offer. We are not a middleman routing your order to a factory somewhere else. The printing, the dyehouse, the embroidery machines and the finishing line are all ours, on one site in Leicester, and we have been running them for over 30 years. If a line takes off and you want to move it to a bulk screen printing run for a better unit cost, that happens in the same building with the same people.
Your Brand on the Parcel
Orders go out under your name. Because we also run a printed media service, custom packaging, swing tags, labels and stickers can be produced here and used on the parcels going out, so the unboxing is yours and not generic.
Scaling Beyond Print on Demand
Print on demand is the right way to start and it is not always the right way to finish. Once a design is selling predictably, producing it in bulk brings the unit cost down considerably. The sensible model for most brands ends up being a mix: proven lines produced in a run and held through stock inventory management, everything else made on demand.
Because both happen here, moving a line from one model to the other is a decision, not a project. Standard production turnaround on bulk work is 5 to 10 working days from approval of artwork and payment, and our dropshipping and fulfilment service ships from held stock exactly as it does from on-demand production.
Sustainability Meets Innovation
The largest source of waste in apparel is not packaging or offcuts. It is garments that were made and never sold. Producing to order removes that category of waste entirely, because nothing is made speculatively.
Our Print On Demand® model was built around that idea from our Leicester facility, and the work has been recognised outside the company: we were nominated for a Drapers Sustainability Award. On the production side, our digital printing uses water-based inks that are non-toxic and safe for aquatic life.
The wider compliance position is documented rather than claimed. Our Leicester site holds SEDEX SMETA 4-Pillar certification including the SMETA 7 additions from January 2025, covering labour standards, health and safety, environment and business ethics, completed an Arche environmental audit in January 2025, and takes part in the Worldly Higg Index environmental assessment. The detail is on our sustainability and CSR page.
Print On Demand FAQs
Who Print On Demand Works For
New brands launching a first range without the capital to buy stock. Established brands running a long tail of designs that would never justify a production run. Creators, illustrators and artists selling under their own name. Bands and promoters selling merch between tour dates alongside our band and tour merch printing. Retailers testing designs before committing to a buy. And brands who are simply tired of holding stock that does not move.
If you are not sure whether print on demand or a production run suits what you sell, tell us the shape of your range and your order volume and we will give you an honest view. For a lot of brands the answer is both.
Print, Pack and Ship On Demand
Tell us what you sell and where you sell it and we will set out how Print On Demand® would work for your range. Read more about the Print On Demand® software, call 0116 242 6300 or email info@meeshagroup.co.uk.